Denying the original pronunciation of ‘Nestle’, it seems the You Tube videos of old Milky Bar Kid adverts have been edited so that nobody can say that it was ever any different. This is rebranding taken to extremes as they try to cause us to doubt our memories. Didn’t this happen in a sinister sci-fi movie? They’ll be denying the holocaust next!

After all Cesar dog food don’t deny the Mr Dog era nor does Snickers deny Marathon.

After posting this as a thread on Facebook I was asked to comment the original pronunciation but I’d rather not lest the brand police kick my door down in the night!